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From the example of​ Anheuser-Busch, what is critical to success in the Japanese​ market?

A) Brand awareness
B) Access to distribution
C) Joint ventures
D) Licensing agreements
E) Market share

User Sam Stokes
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1 Answer

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Final answer:

Success in the Japanese market for Anheuser-Busch is greatly influenced by access to distribution and the development of a well-respected brand name over time. These factors are vital for market penetration and establishing consumer trust.

Step-by-step explanation:

From the example of Anheuser-Busch and its efforts to penetrate the Japanese market, several factors can be identified as critical to success. While brand awareness, joint ventures, and licensing agreements can all play a role, the provided options highlight the significance of both access to distribution and a well-respected brand name. Access to distribution is key in a market like Japan's, where retail connections can determine product availability and visibility. Additionally, as indicated by many success stories in various markets, a well-respected brand name that has been carefully built up over many years is essential to differentiate from competitors and gain consumer trust. Given the options and the context provided, it seems that having access to distribution and bolstering a strong, respected brand name are critical elements for a successful market entry into Japan.

User Marchev
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