Question

Which of the following is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program?

A) Confirm assumptions regarding market potential.
B) Contradict assumptions regarding market potential.
C) Gather additional data to help make decisions.
D) Develop a marketing plan in cooperation with local agents.
E) To have a face-to-face meeting and avoid going to trade shows

Answer 1

The false option regarding a personal visit to assess a market firsthand for export-marketing program development is (E) To have a face-to-face meeting and avoid going to trade shows, as trade shows can be a valuable element of market research.

Step-by-step explanation:

The option that is not true is E) To have a face-to-face meeting and avoid going to trade shows. Personal visits to the market can serve several purposes including: A) Confirming assumptions regarding market potential, B) Contradicting assumptions regarding market potential, C) Gathering additional data to help make decisions, and D) Developing a marketing plan in cooperation with local agents.

However, personal visits are not typically aimed at avoiding trade shows; in fact, trade shows can be advantageous for making industry contacts and assessing competitors.

Considering the various aspects of international trade and business development, such as the economics of scale, knowledge transfer, and barriers to foreign trade, it's clear that the assessment and research of international markets involve intricate planning, observation, and analysis that extend beyond avoiding trade shows.