Final answer:
A product-market grid is a marketer's tool for assessing the suitability of a product for specific market segments. It allows for a visual comparison and market development assessment. Transformation is not one of the four pillars of food security; those are Availability, Access, Utilization, and Stability.
Step-by-step explanation:
The correct answer is E) A product-market grid. This tool helps marketers assess products in relation to different market segments and can be used to determine the suitability of a product for a specific market. By utilizing a product-market grid, marketers can visually map out where a product stands in comparison to competitors and identify potential areas for market development or saturation.Regarding the review question, which is related to the subject of Food Security, the four pillars of food security are: Availability, Access, Utilization, and Stability. Hence, the correct answer to the review question is D) Transformation, as it is not one of the four pillars of food security.The correct answer is A) A product-market profile. A product-market profile is a crucial marketer's tool used to assess products in terms of their suitability for a specific market.
It involves a detailed analysis of the intersection between a product's features and the characteristics and needs of a target market.In creating a product-market profile, marketers gather information about the target market's demographics, psychographics, behavior, and preferences. Simultaneously, they evaluate the product's attributes, benefits, and unique selling propositions. By aligning these elements, marketers can identify whether the product meets the demands and expectations of the target market.This tool helps marketers make informed decisions about product positioning, pricing, promotion, and distribution strategies. It aids in tailoring marketing efforts to resonate with the target audience and enhances the chances of success in the marketplace.Other options mentioned—such as product compatibility study, market feasibility study, target market framework, and product-market grid—also play essential roles in marketing, but they don't specifically encompass the comprehensive assessment of a product's suitability for a market, which is the primary focus of a product-market profile.