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Survey research is used to elicit which of the​ following?

A) Secondary data
B) Only quantitative data
C) Only qualitative responses
D) Secondary proprietary data
E) Both quantitative data and qualitative responses

1 Answer

3 votes

Final answer:

Survey research can elicit both quantitative data from closed-ended questions and qualitative data from open-ended questions. Therefore, the correct answer to the student's inquiry is both quantitative data and qualitative responses.

Step-by-step explanation:

Survey research is used to elicit both quantitative data and qualitative responses. Quantitative data can be generated from closed-ended questions, which can be in the form of 'yes-or-no' or multiple-choice setups, allowing participants to select from predefined responses that produce quantitative discrete or quantitative continuous data. This kind of data is numerical and can be counted or statistically analyzed. On the other hand, surveys can also include open questions that prompt participants to provide more detailed, subjective answers, thereby yielding qualitative data. This type of data captures personal perspectives, beliefs, and experiences, and though harder to organize, provides richer insights.

For instance, a questionnaire might ask about the demographic information of the participants, yielding quantitative data, while also asking for their reasons behind certain behaviors or preferences, which would be qualitative. As such, the correct answer to the student's question is: E) Both quantitative data and qualitative responses.

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