Question

The more information intensive the​ firm, the​ ________.

A) less information is exchanged through customer transactions.
B) less shift in traditional product and market boundaries.
C) less the impact on organization structure.
D) less the impact on perception of market attractiveness.
E) greater the role of marketing throughout the organization.

Answer 1

The correct answer to the question is E) greater the role of marketing throughout the organization, given the impacts of communication technologies and globalization on market competition and business operations.

Step-by-step explanation:

The question: "The more information-intensive the​ firm, the​ ________." explores the impact of information intensity within a firm on various aspects of its operations. Considering the vast improvement in communication technologies and the widespread influence of globalization, the most accurate answer to this question is E) greater the role of marketing throughout the organization.

The evolution of technology and globalization has significantly altered the way markets are defined, leading to increased competition for businesses. This interconnected transformation has enabled consumers to access products and services from around the world easily. Consequently, business-to-business markets have also evolved, allowing greater interaction among global suppliers and buyers. Given these changes, the more information a firm handles, the more it will need to integrate marketing throughout its structure to effectively reach and serve a broad, diverse, and global customer base.