Question

Which of the following is listed as a potential pitfall associated with market​ segmentation?

A)Using observational research to make decisions.
B) Relying on quantitative data alone.
C) Choosing a narrow segment.
D) Relying on qualitative responses alone.
E) Overstating the size and​ short-term attractiveness of a market.

Answer 1

The potential pitfall associated with market segmentation is overstating the size and short-term attractiveness of a market.

Step-by-step explanation:

The potential pitfall associated with market segmentation that is listed is overstating the size and short-term attractiveness of a market. Market segmentation involves dividing a larger market into smaller segments based on certain characteristics or criteria. One of the risks of market segmentation is that companies may overestimate the potential size and attractiveness of a specific segment, leading to misallocated resources and ineffective marketing strategies.