Question

Which of the following is an example of a dependence technique used to gain insights into the combination of features that will be most attractive to​ customers?

A) Conjoint analysis
B) Cluster analysis
C)Time-series displacement
D) Factor analysis
E) Analogy

Answer 1

Conjoint analysis is the research technique that involves evaluating the value consumers place on different features of a product or service, to understand which combinations are most desirable to them.

Step-by-step explanation:

The technique used to gain insights into the combination of features that will be most attractive to customers is A) Conjoint analysis. This method involves quantitatively evaluating the value consumers place on different features of a product or service, enabling companies to understand the combinations of attributes that are most appealing to customers.

Conjoint analysis is a powerful tool in market research that helps to predict consumer preferences, design products, and even set prices objectively based on the perceived value. By presenting potential buyers with a series of options that vary in features and asking for their preferences, analysts can statistically determine the value of each feature.