Question

When Max Factor makeup says it is​ the makeup that makeup artists​ use, which of the following positioning strategies is being​ used?

A) Use or user
B) Quality and price
C) Attribute or benefit
D) Competition
E) Comparative

Answer 1

The positioning strategy being used is the use or user strategy. The correct answer is option: A) Use or user

Step-by-step explanation:

When Max Factor makeup says it is the makeup that makeup artists use, it is using the use or user positioning strategy.

This strategy aims to position the product as being used by a specific group of users, in this case, makeup artists. By associating the product with professionals in the industry, it creates a perception of quality and expertise, appealing to consumers who want to achieve professional-looking results.

Other examples of use or user positioning strategies include advertising a toothpaste that dentists recommend or a car brand preferred by race car drivers.