Question

In regard to market​ research, a major source of competitive strength is the role that global executives play in​ ________.

A) building relationships with customers
B) creating a positive brand image
C) acquiring information about the world environment
D) learning how to localize the product
E) creating a​ home office abroad

Answer 1

The correct option is C). Global executives play a pivotal role in acquiring information about the world environment, an essential facet of maintaining competitive advantage in a globalized and technologically advanced marketplace that fosters intense international competition.

Step-by-step explanation:

In regard to market research, a major source of competitive strength for global executives is the role they play in acquiring information about the world environment. This capability is crucial in a world where globalization and advancements in communications and information technology increase competition from various regions and countries. Understanding the global environment aids in making informed decisions, tailoring strategies to different markets, and remaining competitive. Moreover, by staying informed about the global landscape, companies can navigate the complexities of international trade, climate concerns, and local cultural nuances, all of which impact global economic recovery and growth.