Final answer:
The first stage of Rogers' diffusion theory is Awareness. In this stage, individuals become aware of the existence and potential benefits of a new innovation.
Step-by-step explanation:
The first stage of Rogers' diffusion theory is A) Awareness. In this stage, individuals become aware of the existence and potential benefits of a new innovation. It is the point at which people start to learn about the innovation through various channels, such as advertisements, word-of-mouth, or media coverage.
For example, when a new smartphone model is released, people may become aware of it through commercials, news articles, or discussions with friends.
keywords: Rogers diffusion theory, awareness, new innovation, potential benefits