Final answer:
Saturated markets are ones where customers already have multiple companies providing services or products, making it challenging for new entrants to find untapped customers.
Step-by-step explanation:
Saturated markets are those in which customers are already being served by one or more companies. In such markets, the potential for finding new customers is limited due to the high level of competition. This contrasts with latent markets, where demand exists but has not yet been addressed by any company. When a company decides to enter a saturated market, it needs to have a competitive edge to gain a share of the market. This could be through innovation, superior product quality, lower prices, or better customer service. Therefore, the correct answer is A) Saturated markets.