Final answer:
The differentiated strategy is used to target multiple market segments with tailored market mix offerings.
Step-by-step explanation:
The global targeting strategy that entails targeting two or more distinct market segments with multiple market mix offerings is known as the differentiated strategy. This strategy involves creating separate offers for each segment, matching the different needs and preferences within these segments
. Businesses using a differentiated strategy may incur higher costs due to the need for diverse production lines, marketing campaigns, and distribution channels tailored for each segment. Examples of companies that successfully use differentiated marketing strategies include automobile manufacturers that produce different models to cater to various buyer preferences, from economy to luxury segments.