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Specifically, which of the following has great appeal to local entrepreneurs who are anxious to learn and apply​ Western-style marketing​ techniques?

A) Subsidiaries
B) Joint ventures
C) Franchising
D) Licensing
E) Mergers

User Damien
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1 Answer

6 votes

Final answer:

Franchising is the most appealing option for local entrepreneurs eager to learn and apply Western-style marketing techniques due to the established brand, proven business model, and marketing strategy support it offers.

Step-by-step explanation:

Local entrepreneurs looking to learn and apply Western-style marketing techniques may find franchising especially appealing. Franchising allows them to operate a business under the umbrella of an established brand, utilizing a proven business model and marketing strategy. This is in contrast to subsidiaries, joint ventures, licensing, or mergers, where the level of autonomy and support in terms of marketing strategies can vary significantly and may not necessarily focus on replicating a Western-style approach. Furthermore, franchising provides the franchisee with a range of resources and ongoing support, making it an attractive option for those looking to quickly adopt and implement established marketing practices.

User DLS
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