Question

Global companies obtain as much as​ two-thirds of the information they need from global executives through​ ________.

A) primary source data collection
B) paid research firms
C) focus groups
D) secondary research methods
E) personal sources

Answer 1

Global companies typically use primary source data collection methods, such as in-depth interviews and focus groups, to obtain critical information from global executives.

Step-by-step explanation:

Global companies obtain as much as two-thirds of the information they need from global executives through primary source data collection. This could include methods like in-depth interviews, focus groups, and or analysis of content sources as the source of its data. Such direct interviews and first-hand data gathering provide qualitative insights and can also result in the collection of quantitative data.

Talking with the subject, or with professionals who have substantial knowledge about the research topic, tends to be one of the most effective ways to begin primary research. Individuals who are knowledgeable about, or engaged with, the subject can shed light on various aspects, providing invaluable primary data sources. Whether the data comes from consulting, interviewing, or fieldwork, it is typically collected and analyzed first-hand by the researcher.