Final answer:
Budweiser employs Local Consumer Culture Positioning (LCCP) in its U.S. ads with Clydesdale horses to emphasize its integration into American culture.
Step-by-step explanation:
Budweiser's U.S. ads featuring the iconic Clydesdale horses in small-town America are using Local Consumer Culture Positioning (LCCP). LCCP is a marketing strategy that emphasizes the brand as an intrinsic part of the local culture and appeals to consumers' identity associated with this culture. By showcasing Clydesdale horses, which are symbols of tradition and Americana, Budweiser positions itself as an integral element of U.S. culture, aiming to connect on a local and nationalistic level with the audience.
In its U.S. ads featuring the Clydesdale horses in small-town America, Budweiser is using the Local consumer culture positioning (LCCP) strategy. LCCP aims to appeal to the specific cultural values and preferences of a particular local market. By showcasing the iconic Clydesdale horses in a small-town American setting, Budweiser is trying to connect with consumers who identify with and appreciate traditional American values.