Final answer:
Of the five adopter categories, innovators would be the FIRST to adopt a new idea or a new product. Therefore, the correct option is c.
Step-by-step explanation:
Innovators are the first adopter category among the five adopter categories. These individuals are characterized by their eagerness to try new ideas and products. They are risk-takers, open to experimentation, and often play a crucial role in introducing innovations to the market.
Innovators typically represent a small percentage of the population but play a vital role in the diffusion of innovations. They are quick to embrace novel concepts and are willing to take on the uncertainties associated with new ideas. Innovators are crucial for the success of innovations, as their early adoption sets the stage for the diffusion process, influencing subsequent adopter categories.
The concept of adopter categories is a key component of the diffusion of innovations theory developed by Everett Rogers. The theory categorizes individuals into innovators, early adopters, early majority, late majority, and laggards based on their relative time of adoption of a new idea or product. Understanding these categories helps in devising effective strategies for introducing and promoting innovations in various contexts.
Therefore, the correct option is c.