Question

Which of the following best describes newness or​ innovations?

A)The perception of newness is the same in every culture.
B) Based on diffusion​ theory, the majority of people are open to new ideas or products.
C) From a​ marketer's perspective, once a product has been introduced in one​ market, it is no longer new.
D) Once a product is accepted by​ laggards, it should be discarded or discontinued.
E) A product can be declining in one market and an innovation can occur in another at the same time.

Answer 1

Option E) A product can be declining in one market and an innovation can occur in another at the same time is the best description of newness or innovations.

Step-by-step explanation:

The best description of newness or innovations is option E) A product can be declining in one market and an innovation can occur in another at the same time.

From a marketer's perspective, once a product has been introduced in one market, it may no longer be considered new. However, an innovation can still occur in another market, even if the product is declining in one market.

For example, a smartphone may be considered old and declining in one market, but a new innovative feature or technology may be introduced in another market, making it an innovation in that market.