Question

Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry. If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via:

A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer differentiation.

Answer 1

Companies in the high-end audiophile segment of the consumer electronics industry pursue competitive advantage through differentiation.

Step-by-step explanation:

Based on Porter's generic strategies framework, companies such as Martin-Logan and Mark Levinson in the high-end audiophile segment of the consumer electronics industry are likely pursuing a competitive advantage through differentiation. Differentiation involves creating unique and distinct products or services that set a company apart from its competitors. In this case, these companies may focus on developing high-quality, innovative audio products that stand out in terms of performance and design.