Question

Which of the following tools allow companies to determine which customers are most valuable so they can react in a timely manner with products that closely match customer​ needs?

A) Electronic point of sale​ (EPOS)
B) Information Technology​ (IT)
C) Efficient consumer response​ (ECR)
D) Customer relationship management​ (CRM)
E) Electronic data interchange​ (EDI)

Answer 1

Customer relationship management (CRM) is the tool used by companies to identify the most valuable customers and cater to their needs effectively.

Step-by-step explanation:

The tool that allows companies to determine which customers are most valuable so they can react in a timely manner with products that closely match customer needs is Customer relationship management (CRM). CRM systems compile information from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and social media. This helps organizations learn more about their target audiences and how to best cater to their needs, thereby securing sales and fostering loyalty.