Final answer:
In the strategic intent framework, a firm with multiple reinforcing competitive advantages has 'layers of advantage'. This approach can be more robust than relying on a single core competency. Firms can also create 'differentiated products' to stand out.
Step-by-step explanation:
In the strategic intent framework for competitive advantage, a firm that establishes advantages in a number of different areas is said to have layers of advantage. This concept suggests that a company can protect and strengthen its competitive position by creating multiple, reinforcing advantages, such as superior technology, customer service, and product features. This is in contrast to focusing on a single core competency, which while effective in some cases, may not provide as robust a defense against competitive forces. Moreover, firms can differentiate their products from competitors through various means including physical aspects, location, intangible aspects, and perceptions of the product, leading to what is known as differentiated products.