Final answer:
Maytag's strategy for marketing its Neptune washing machine at a high price due to its high-tech features is an example of differentiation, targeting consumers wanting premium home appliances.
Step-by-step explanation:
Maytag, a brand known for high-quality home appliances, positions its product Neptune as a high-tech washing machine with a premium price point.
This strategy is an example of differentiation, which involves creating a product that is perceived as unique or superior in some aspect compared to its competitors. By differentiating their product with advanced features, Maytag aims to justify the higher price and target consumers who are looking for top-of-the-line home appliances.
Maytag marketing the Neptune, a high-tech machine, at a substantially higher price than regular washers is an example of differentiation. Differentiation is a marketing strategy where a company creates a unique product or service that stands out from its competitors.
Maytag differentiates itself from other washer brands by offering a high-tech and premium product, positioning itself as the "Rolls-Royce" of washers and dryers.
The correct answer is B) differentiation.