Question

Intel achieved success by using "Intel Inside" advertising campaign and logo that appears on many brands of PCs. This is an example of barrier to entry classified as:

A) new capacity.
B) product differentiation.
C) competitor response.
D) new approaches to customer needs.
E) distribution channels.

Answer 1

Intel's success with the "Intel Inside" advertising campaign is an example of a barrier to entry called product differentiation.

Step-by-step explanation:

The success of Intel with their "Intel Inside" advertising campaign can be classified as a barrier to entry called product differentiation. Product differentiation refers to the strategy of creating a unique product or brand that sets it apart from competitors. Intel's logo appearing on many brands of PCs differentiated them from other computer processors and created a recognizable and trusted brand name, making it difficult for other companies to compete.