132k views
1 vote
Which of the following generic strategies best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry?

A) cost leadership
B) differentiation
C) cost focus
D) focused differentiation
E) cost differentiation

1 Answer

1 vote

Final answer:

Harley-Davidson has achieved competitive advantage in the global motorcycle industry through differentiation. Therefore, the correct option is B.

Step-by-step explanation:

The generic strategy that best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry is differentiation. Harley-Davidson has differentiated itself from its competitors by focusing on producing high-quality, iconic motorcycles that evoke a sense of freedom and adventure. They have built a reputation around their unique design, powerful engines, and distinctive sound. This differentiation strategy has allowed Harley-Davidson to create a loyal customer base that values the brand's image, resulting in a sustained competitive advantage.

User Ronald Meijboom
by
8.7k points