Question

Sandy works for premiere coaching services as HR manager. she been charged with hiring 10 executive coaches to expand the company's ability to serve its contracts. she decides to highlight the organization's flexible work schedule and collaborative culture in the recruiting advertisements. Sandy is using what?

A. active marketing approach
B. attraction action plan
C. indirection compensation plan
D. reduction plan

Answer 1

Sandy is using an active marketing approach to highlight desirable qualities of the company's working environment in her recruitment ads to attract potential employees for executive coaching positions.

Step-by-step explanation:

When Sandy, an HR manager for Premiere Coaching Services, decides to highlight the company's flexible work schedule and collaborative culture in the recruiting advertisements to hire 10 executive coaches, she is using an active marketing approach. This strategy involves actively promoting the company's positive attributes to attract potential employees and is a common technique in recruitment marketing. By focusing on what the company offers to its employees aside from the basic compensation plan, Sandy aims to find candidates who are seeking not just any job, but one that meets their work-life balance needs and desire for a collaborative working environment.