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Define Laurence and Nohria's Four Drive Theory.

User Ivan Lymar
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Final answer:

Laurence and Nohria's Four Drive Theory identifies four fundamental drives that motivate individuals: the drive to acquire, bond, comprehend, and defend.

Step-by-step explanation:

Laurence and Nohria's Four Drive Theory is a motivational theory that suggests individuals are driven by four fundamental drives: the drive to acquire, the drive to bond, the drive to comprehend, and the drive to defend.

The drive to acquire refers to the desire to obtain resources such as money, power, and status. The drive to bond is the need to form social connections and maintain relationships. The drive to comprehend involves the need for understanding, learning, and making sense of the world. Lastly, the drive to defend is the instinctual drive to protect oneself and one's resources.

This theory proposes that these four drives influence individuals' behavior and motivation, and organizations can tap into these drives to create a more engaging and fulfilling work environment.

User Jahmar
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