Final answer:
A plan for positive action in a company is referred to as the company's strategy, which outlines the steps to achieve its goals by assessing current situations, addressing challenges, and adopting a forward-looking approach. Therefore, the correct option is B.
Step-by-step explanation:
A plan for positive action within a company is generally referred to as the company's strategy. Companies set goals and then decide on a strategy that outlines how these goals can be achieved. This involves assessing the current situation, addressing challenges, and adopting a roadmap that guides the organization towards its future objectives. This strategic planning reflects a company's intentional and deliberate approach to achieving a positive future outcome, despite any inherent challenges that may arise.
Example:
If a company wants to increase its market share, it might devise a strategy that includes new marketing campaigns, product innovation, and expanding distribution channels. All of these actions are aimed at achieving the set goal in a coherent and structured manner, showcasing the importance of strategic planning in business success.