Final answer:
It is true that you should record both basic and specific customer information. This practice is vital for business communication, relationship building, and strategic marketing. Businesses should regularly engage with their contacts and record information accurately.
Step-by-step explanation:
Option 1, asserting the importance of recording basic information to stay in touch with customers, as well as specific information to remind you of their purchases and preferences, is true. In business, maintaining a detailed customer database is essential for effective communication, targeted marketing, and enhancing customer relationships. You should list all of your contact information including your name, phone number, and email address. Additionally, it is beneficial to regularly connect with your contacts by providing information or inviting them to events, to avoid being seen as reaching out only when you need something. Keeping track of the information and ideas that emerge from both in-depth research and day-to-day interactions with customers allows you to better organize your activities and provides crucial insights into their behaviors and preferences. When collecting information, always note the source for future reference and proper crediting in any reports.