Final answer:
Yes, as a sales associate, it is true that you can build trust with customers by ensuring they understand and make the most of product warranties, service contracts, and money-back guarantees.
Step-by-step explanation:
As a sales associate, you can help build trust by ensuring that customers understand and benefit from product warranties. One such way a seller of goods might reassure a possible buyer who is faced with imperfect information is by offering a warranty, which is a commitment to repair or replace the product within a certain timeframe. Additionally, the option of purchasing a service contract could be offered, where for an additional cost, the seller agrees to fix any issues for a set period. These assurances are particularly important for larger purchases, such as cars, appliances, or even houses. Another method is providing a money-back guarantee, a promise of quality that is particularly useful for products sold via mail-order catalogs or online, where the customer cannot physically inspect what they are buying.