Question

Two of the basics needed to ensure that a customer has a pleasant experience when he comes to your store are:

a) High prices and limited selection
b) Slow service and indifference
c) Cleanliness and friendly service
d) Hidden fees and complex policies

Answer 1

To ensure a customer has a pleasant experience at a store, cleanliness and friendly service are essential, as they contribute to a good reputation and customer preference.

Step-by-step explanation:

Two of the basics needed to ensure that a customer has a pleasant experience when he comes to your store are cleanliness and friendly service. The rationale for these policies is that firms seek to establish a good reputation to attract repeat customers, who may in turn recommend the business to others. A clean environment and cordial interactions with staff members significantly contribute to a customer's positive perception of a retail establishment. For instance, a well-established grocery store that maintains these standards can often charge more for their products compared to a temporary stand at a local farmer's market, highlighting the importance of reputation in customer decision-making.