Final answer:
The correct answer to create a positive impression of yourself and the store is 'recommending additional purchases'. This strategy, combined with complimenting the customer and showing respect for their expertise, helps enhance the shopping experience and builds a positive reputation for the business.
Step-by-step explanation:
To create a positive impression of yourself and the store, three strategies include complimenting the customer's taste, assuring the customer that she is the expert, and recommending additional purchases. This approach respects the customer's opinions while guiding them towards making a purchase which is beneficial to both the customer and the store. Recommending additional items should be done thoughtfully to complement what the customer is already interested in, thereby enhancing the overall shopping experience.
It is important to note that creating a positive impression is vital because firms desire repeat customers who will also recommend the business to others, as a good reputation drives consumer confidence and lessens concerns about receiving poor-quality products. Therefore, being professional and resourceful can lead to positive feedback and increased job satisfaction.