Final answer:
Broker Jean at Purple Mountain Realty should establish non-discriminatory policies and train her staff on fair housing laws to ensure compliance. Advertising should be inclusive, and both commission structures and services should be provided equitably to all clients, avoiding any discrimination.
Step-by-step explanation:
To ensure fair housing compliance, Broker Jean should undertake several administrative steps at her newly opened Purple Mountain Realty. Establishing non-discriminatory policies is crucial, as these will form the framework for the company's commitment to fair housing practices. In line with the findings from studies by the Department of Housing and Urban Development (HUD) showing discrimination against Black, Asian, and Hispanic people in the housing market, it's vital for Jean to actively combat such prejudices. Ensuring that every client receives equal service, regardless of their background, and that potential renters or buyers are not subject to differential treatment based on race or ethnicity is essential.Equally important is adherence to federal and state anti-discrimination laws when advertising. Any marketing material should not target specific demographics, which might be seen as an attempt to exclude others. Instead, advertisements should be inclusive and welcoming to all prospective clients. Additionally, Jean should train her staff comprehensively on fair housing laws and the ethical standards expected of them in all interactions with clients and in maintaining a non-discriminatory work environment.While setting commission rates and providing services are part of operating a realty business, both must be handled in a way that does not discriminate against any client or employee. Commission structures should be fair and equitable, and services should be consistent across all client demographics to avoid any perception or reality of discriminatory practices.