Question

The consideration of nonverbal​ symbols, local​ competition, and cultural differences affects which of the following areas in international​ expansion?

A) Marketing Strategies
B) Legal Compliance
C) Financial Forecasting
D) Supply Chain Management

Answer 1

Nonverbal symbols, local competition, and cultural differences primarily impact Marketing Strategies in international business, as these elements influence how products are marketed across different cultural contexts.

Step-by-step explanation:

The consideration of nonverbal symbols, local competition, and cultural differences significantly impacts a company's Marketing Strategies during international expansion. These factors influence how products and services are presented and communicated to different cultural markets, ensuring that marketing campaigns resonate with local consumers. This includes not only language but also symbols, color meanings, social norms, and purchasing habits that vary across cultures. The intensification of global competition due to advances in communication technology and globalization also requires companies to have a savvy understanding of local market competition and develop strategies to differentiate themselves effectively.