Question

Which of the following is true when talking about the use of corporate as advertising spokespersons?

a. Corporate spokespeople are usually less trustworthy than celebrities.
b. Corporate spokespeople generally have higher credibility than experts.
c. Corporate spokespeople are usually more relatable than celebrities.
d. Corporate spokespeople can positively impact a brand's credibility and trustworthiness.

Answer 1

Final Answer:

The true statement regarding the use of corporate spokespersons in advertising is Corporate spokespeople can positively impact a brand's credibility and trustworthiness. so the correct option is d. Corporate spokespeople can positively impact a brand's credibility and trustworthiness.

Step-by-step explanation:

Corporate spokespeople can positively impact a brand's credibility and trustworthiness

This statement is true. When a corporate spokesperson is aligned with the values and image of the brand, their association can enhance the brand's credibility and trustworthiness.

Corporate spokespeople play a crucial role in shaping the public perception of a brand. When a corporate spokesperson is seen as credible and trustworthy, their endorsement can positively impact the brand they represent. This is particularly true when the spokesperson is able to convey authenticity and a genuine connection with the brand's values.

So the correct option is d. Corporate spokespeople can positively impact a brand's credibility and trustworthiness.