Final answer:
A two-sided message with a refutational appeal is more effective because it offers a balanced view by addressing and refuting counterarguments, displaying fairness, and engaging the audience's logic and emotions for a more persuasive argument.
Step-by-step explanation:
A two-sided message with a refutational appeal is more effective than a one-sided message because it offers a balanced perspective, and this is because it anticipates potential counterarguments and addresses them. This approach demonstrates the writer's fairness and ability to engage with the audience's logic and emotions. Incorporating and refuting counterclaims constructively shows a thorough understanding of the topic and respects the audience's intelligence, which can lead to a more persuasive argument.
The practice of presenting one or two serious counterarguments in depth, rather than a long list of superficial ones, enhances the message's effectiveness. By presenting opposing arguments, the writer shows an awareness of the rhetorical situation and appeals to the reader's logic. In addition, identifying and expertly refuting realistic counterclaims demonstrate advanced skill and may help lead to a lasting attitude change.