Final answer:
Counts of customer visits, consumer inquiries, and coupon redemptions are ways to gather behavioral data, revealing consumer actions and preferences critical for business strategies.
Step-by-step explanation:
Counts of customer visits to the store, consumer inquiries, coupon redemptions, etc., are all possible forms of gathering behavioral data. This type of data provides insight into the actions and patterns of consumers, revealing how often they engage with a business or product. It can capture the frequency of visits to a store, the number of inquiries a consumer makes about a product, and how often coupons are redeemed, among other activities.
Behavioral data is crucial for businesses to understand their customers' habits and preferences, which can inform marketing strategies, product development, and customer service improvements. For example, if a health club wants to know the typical usage frequency by its members, they might use a systematic sampling design by asking every tenth customer to complete a survey, which is a direct method of collecting behavioral data. Similarly, surveys can collect both quantitative and qualitative data, such as the symbolic interactionism approach that might use surveys to collect opinions and behaviors.