Final answer:
Lily is acting as a celebrity endorser for Rashel Cosmetics, which is an example of peripheral route persuasion, characterized by indirect cues rather than factual information.
Step-by-step explanation:
In the scenario mentioned, Lily is serving as a celebrity endorser for Rashel Cosmetics. This means that she is using her public recognition to help market the product. Celebrity endorsements are a common form of peripheral route persuasion, which is a technique used in marketing and advertising that relies on indirect cues, such as the fame or likeability of a spokesperson, to influence consumer attitudes and behaviors. When celebrities appear in advertisements, they can lend their star power to the product, often leading fans and viewers to form positive associations with the brand.
As for question number 12, the correct answer is 'd. factual information.' Examples of cues used in peripheral route persuasion typically involve elements that engage feelings or relate to social identity, such as celebrity endorsement, positive emotions, and attractive models. Factual information, on the other hand, would be part of the central route to persuasion, which involves the logical evaluation of argument quality and content.