Final answer:
In the AIDA model, the perspective consumer first passes through the Attention stage. This is the initial step where the consumer becomes aware of the product or service through advertising and marketing efforts.
Step-by-step explanation:
According to the AIDA model, a perspective consumer first passes through the Attention stage. This model is a hierarchical framework that marketers and advertisers use to guide the consumer's journey from awareness of a product or service to the final action of purchase. The acronym AIDA stands for Attention, Interest, Desire, and Action, describing the sequence of events that ideally occurs as someone learns about and decides to buy something.
For example, a billboard showcasing a new smartphone will first try to grab your attention (Attention), then arouse your interest by highlighting its innovative features (Interest), followed by stimulating a desire with compelling benefits (Desire), and finally, it may offer a promotion to trigger the purchase (Action).