Final answer:
Teaser advertising is the technique used to generate interest in a new product or brand by talking about it without showing it, creating a sense of curiosity and excitement.
Step-by-step explanation:
The form of advertising designed to create curiosity and build interest and excitement in a new product or brand by discussing it but not yet showing it is known as teaser advertising. This strategy is meant to attract consumers' attention and generate buzz without revealing too much information about the product. Teaser campaigns often rely on mysterious or provocative imagery and messages to incite consumer anticipation.
For example, a movie studio may release a teaser trailer that offers a glimpse of the film's theme or tone without disclosing the plot. Similarly, a tech company could tease the release of a highly anticipated gadget with enigmatic messages hinting at the product's innovative features.
Teaser advertising is distinct from types such as informative, comparative, and persuasive advertising, which have different goals and approaches. Informative advertising focuses on sharing factual information about the product, comparative advertising directly compares one product to another, and persuasive advertising seeks to convince consumers to choose a product through argument and emotional appeal.