Final answer:
False. Focus group interviews do not directly bring creative people and customers into contact, but rather provide a platform for dialogue and discussion among participants.
Step-by-step explanation:
Focus group interviews are a qualitative research method used to gather insights and opinions from a specific group of people. They are typically conducted with a small group of participants who share common characteristics or experiences. Focus groups are often used to gain a deeper understanding of customer preferences, needs, and opinions.
In the context of creative strategy development, focus groups would involve bringing together creative people and others involved in the strategy development process to gather insights from customers. However, focus groups themselves do not directly bring creative people and customers into contact. Instead, they provide a platform for dialogue and discussion among participants.
For example, focus groups can be used to test and refine creative ideas or marketing messages. The participants can provide feedback and suggestions, helping creative professionals and strategists better understand how their ideas resonate with customers.