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Bubble Ink, a chewing gum manufacturer specifically targets children in their ads. In the latest ad, they claim to be the only gum able to let you blow massive bubbles without having them stick to your face. This statement shows the brand's _______.

a. Believability
b. Credibility
c. Uniqueness
d. Appeal

User Warbi
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1 Answer

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Final answer:

Bubble Ink's ad statement reflects the brand's uniqueness by emphasizing a distinctive feature that sets their gum apart from competitors, aimed at appealing to children. Therefore, the correct option is C.

Step-by-step explanation:

The statement in the ad from Bubble Ink describes the brand's uniqueness. The claim that they are the only chewing gum that allows you to blow massive bubbles without the gum sticking to your face sets them apart from competitors. This separates Bubble Ink from other gum brands in the market by offering a distinctive feature that appeals to children, their target audience. Ads often incorporate various persuasive techniques to create appeal and convey the sense of taste-sweetness, which can entice children and adults alike. Bubble Ink's claim leverages this by emphasizing their product's fun and unique quality. Moreover, the strategic placement of ads during events like the Super Bowl, targets an audience that is already in a snacking state of mind, making the ad's timing perfect (kairos). Their advertising may also use animation and personification, making the gum more memorable to consumers.

User Anatolii Shuba
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