Question

If customers perceive MCCola as a drink that spreads happiness and cheer, they have assigned ________ to the brand.

a. Brand personality
b. Brand awareness
c. Brand loyalty
d. Brand equity

Answer 1

The correct option is A). If customers perceive MCCola as a drink that spreads happiness and cheer, they have assigned brand personality to the brand.

Step-by-step explanation:

If customers perceive MCCola as a drink that spreads happiness and cheer, they have assigned brand personality to the brand. Brand personality refers to the set of human characteristics that are attributed to a brand, giving it a distinct identity and positioning in the minds of consumers. In this case, if customers perceive MCCola as spreading happiness and cheer, they are attributing positive qualities to the brand.