Final answer:
The social consumer decision journey indicates that advocacy is likely after consumers have personal experiences with a product or service, leading them to recommend it to others.
Step-by-step explanation:
The question pertains to the social consumer decision journey, which suggests that consumers may choose to advocate for a product or service after they have experienced it. This is often true because personal experience with a product can lead to satisfaction and consequently, the willingness to recommend the product to others. Mutual satisfaction is a strong motivator for advocacy, though it's not the only factor influencing this behavior in the decision-making process.