Final answer:
In the basic model of communication, 'encoding' refers to constructing a message to convey information or intended meaning. Encoding involves organizing and connecting new information to existing concepts, and it is integral to both verbal and written communication. The correct option is B.
Step-by-step explanation:
According to the basic model of communication, encoding refers to the way a message is put together in order to deliver information or an intended meaning. Encoding is the process by which we get information into our brains, the input of information into the memory system.
Once we receive sensory information from the environment, our brains label or code it, we organize the information with other similar information and connect new concepts to existing concepts. The encoding of words and their meaning is a crucial aspect, demonstrating how attention to the meanings of words is an essential part of learning and memory.
Whether through speaking or writing, delivering communication relies on encoding not only the words but also the way those words are constructed and organized, acknowledging that voice, tone, and organization are also important in establishing a connection with the audience, facilitating engagement, and comprehension.