Question

Iconix supermarkets placed an insert in Tuesdays Hebdomadal Diaries, a regional newspaper that has more than 100,000 subscribers. The newspaper is an example of a(n) ______ channel of communication.

a. Oral
b. Written
c. Interpersonal
d. Mass

Answer 1

The regional newspaper Hebdomadal Diaries used by Iconix supermarkets for an advertising insert is an example of a mass communication channel, which is a part of mass media that informs and influences a large audience.

Step-by-step explanation:

The newspaper serving as a platform for advertising by Iconix supermarkets is an example of a mass communication channel. This type of communication is characterized by its ability to reach a large audience simultaneously with the same message. In this context, the newspaper Hebdomadal Diaries, which distributes information to over 100,000 subscribers, serves as a medium for Iconix supermarkets to disseminate information widely, making it a part of mass media, similar to television, radio, and Internet channels that inform the public about various topics including news, politics, and social events. Understanding the use and effects of mass media is crucial given its role in informing and shaping public opinion.