Final answer:
The fourth cognitive style of decision making, according to the text, is 'intuitive feelers' (c). This style emphasizes the use of emotions and subjectivity alongside logical considerations. Examples of decision-making often include using analytical intelligence or heuristics, depending on whether the process is 'thinking slow' or 'thinking fast'.
Step-by-step explanation:
According to the text, the four cognitive styles of decision making are sensation thinkers, intuitive thinkers, sensation feelers, and intuitive feelers. The correct answer to fill in the blank is intuitive feelers (c). This cognitive style uses cognitive skills to make decisions, often considering emotions and subjective experiences in addition to logic.
When individuals act in the capacity of an intuitive feeler, they use a combination of their intuitions and feelings to guide their decision-making processes, which can involve a mix of using heuristics and analytical thinking depending on the situation.
For instance, when examining data to look for trends, one would predominantly use analytical intelligence (b). Moreover, in order for the central route to persuasion to be effective, the audience must be analytical and motivated (a). These examples highlight different facets of decision-making and persuasion relevant to cognitive styles.
In the context of political decisions, while one might expect a rational approach to include a thorough comparison of policies, research shows that voters often use heuristics—simplifying strategies or rules of thumb—to make quicker and less cognitively demanding choices. This is an example of 'thinking fast', which contrasts with the 'thinking slow' approach of scrutinizing every detail before making a decision.