Final answer:
Marketing managers need cost accounting information to assess the profitability of different customer groups, which aids in resource allocation and pricing decisions.
Step-by-step explanation:
The primary reason marketing managers require cost accounting information is to understand the profitability of different customer groups.
Marketing managers need to determine how different demographics, such as the ages of customers at an electronics chain store, or the proportion of children using a public library, can affect the costs and revenues of their organization.
This type of information helps marketing managers to decide which customer groups are contributing the most to the company's bottom line, where to allocate resources effectively, and how to price their products or services.
The primary reason marketing managers require cost accounting information is to understand the profitability of different customer groups.
By analyzing the cost of acquiring and serving each customer segment, marketing managers can determine which groups are generating the highest profits and allocate resources accordingly.
For example, if a certain customer group is found to be highly profitable, marketing efforts can be intensified to attract more customers from that segment.