Final answer:
Superordinate goals are a way to reduce prejudice by bringing together opposing groups to work towards a common objective.
Step-by-step explanation:
Superordinate goals are a way to reduce prejudice by bringing together opposing groups to work towards a common objective. When individuals from different backgrounds collaborate on a shared task, it helps to break down stereotypes and promote understanding and cooperation.
For example, the Robbers Cave experiment conducted by Sherif et al. (1961) involved two groups of boys at a camp who were initially in conflict with each other. However, when they were given a superordinate goal, such as fixing a broken water supply, they had to work together, which reduced prejudice between the groups.
In summary, superordinate goals can be effective in reducing prejudice by fostering collaboration and focusing on shared objectives, which helps to break down barriers and promote positive intergroup relations.