Final answer:
The part of the global marketing mix that deals with where to find products is Place. It entails distribution strategies and has evolved with globalization and technology, making online markets and B2B platforms significant.
Step-by-step explanation:
The part of the global marketing mix concerned with where to find products is Place. Place refers to the distribution channels used to get the product to the customer. This includes decisions about having a physical store, selling online, or utilizing third-party retailers. For a business, physical location can create a strategic advantage. For instance, a gas station at a busy intersection is likely to sell more fuel due to higher traffic flow. Similarly, a supplier located near an automobile manufacturer may benefit from reduced transportation costs and improved supply chain efficiency.
In the context of globalization and technology, the notion of Place has expanded. The rise of the Internet and business-to-business (B2B) websites allows consumers and suppliers to conduct transactions globally. This broadens the scope for businesses, enabling them to reach customers across borders and increasing competition among local retailers.
The physical aspects of a product, like an unbreakable bottle or nonstick surface, are also pivotal in marketing strategies. These features cater to consumers' needs and preferences, impacting their buying decisions. However, the ability to deliver these products efficiently and effectively to consumers is vital, and that's where the strategic placement of products comes into play.