Final answer:
The most likely reason that advertising and marketing is directed toward children and young people is that they have enormous purchasing power. Advertisers aim to influence their preferences and purchasing decisions by using television commercials and sponsoring school events.
Step-by-step explanation:
The most likely reason that so much advertising and marketing is directed toward children and young people is that they have enormous purchasing power. Children and young people influence their parents' purchasing decisions and have their own money to spend on products. Therefore, companies target this demographic in order to capture their attention and persuade them to buy their products.
For example, advertisers use television commercials during children's programming to reach them, as well as sponsor sports fields and tournaments in schools, and even place vending machines in school cafeterias. This advertising is aimed at influencing the preferences and purchasing decisions of children and young people.
By targeting this demographic, companies can establish brand loyalty early on and potentially have lifelong customers.