Final answer:
The objective of the COE program is to make the IBEW the first choice for the job by encouraging non-union workers to join.
Step-by-step explanation:
The objective of the COE program is to make the IBEW (International Brotherhood of Electrical Workers) the first choice for the job. The program aims to promote and encourage non-union workers to join the IBEW, which represents and advocates for the rights of electrical workers. By becoming the preferred choice for employers and workers, the IBEW can increase its membership and strengthen its position in the industry.